This number represents a remarkable 17% increase compared to the previous year.Īs Spotify continues to evolve and expand its services, the steady growth in paid subscribers demonstrates the platform's ability to effectively meet its users' demands and preferences. Spotify's impressive second-quarter earnings highlighted a substantial growth in its paid subscriber base, with the current count reaching 220 million globally. The feature has received positive responses from consumers, and according to Ek, there will be further advancements in contextualizing and personalizing content throughout the platform to enhance accessibility. It is a personalized AI guide that curates music based on user preferences. Music Business Worldwide reported that Spotify made its foray into the AI landscape earlier this year by introducing AI DJ. These efforts and Ek's recent comments came as Spotify has been investing in AI. Going beyond its DJ feature, this has the potential to be used for things, including narrating audiobooks through AI to sound more natural. The DJ which uses a combination of personalization technology, generative AI, and an AI voice is now available to Premium users in the U.S. Moreover, it has the ability to present a speech in both whispering and shouting styles and even in different accents. Spotifys AI DJ uses OpenAIs AI tech Spotify has introduced a personalized AI DJ that uses OpenAI s generative AI technology - yes, the same company behind DALL-E 2 and ChatGPT - to provide users with insightful facts about the music, artists, or genres they are listening to. The system can produce realistic speech reflecting emotions like anger, happiness, or sadness and convey intentions like sarcasm. The patent, filed in February and published on July 20, showcases a technology that converts text into human-like speech audio, incorporating various emotions and intentions. That suggests that advertisers can leverage AI to create thousands of tested ads across Spotify's networks, enabling them to explore possibilities previously limited to text-based ads but now extend to video and audio formats.Īlso Read: Millions of Spotify Users Facing Price Increase for Premium Subscription Seeking Patent for AI SystemĪs Spotify explores new AI-powered advancements, Ek's recent comments align with the company's patent application for a cutting-edge "text-to-speech synthesis" system. He said, "By using generative AI and our tools here, I think you're going to be able to see that we can significantly reduce the cost that it takes for advertisers to develop new ad formats." Ek believes this approach could enhance consumer engagement, drive growth for content creators, and improve the overall podcast merchandising experience on the platform.ĪI-generated audio ads present another opportunity to enhance Spotify's efficiency and user experience, according to Ek. One potential application of generative AI could be summarizing podcast content, making it more accessible for users to explore new podcasts.
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