![]() The company’s about us page prominently features its story. MailChimp is one of the leaders in the digital space. The brilliant images are supported by powerful content. What makes this page stand out is a perfect balance between images and text. This is followed by sections on Innovation, Our Team, Sustainable Innovation, with resources. It starts with a simple yet effective summary of Nike – the brand. It is not surprising that the company’s about us page is one of the best about us page examples. The company’s history page is also a treat to read from the humble beginnings in a garage to one of the largest offices in Menlo Park, Califonia. Considering many users are found of Google Doodles. Besides the internal linking, the about us page also talks about the Google Doodle in History, giving it a more personal touch. Google’s about us page is a textbook example of how to do internal linking well. The video is part of a four-part series that the brand has produced, and if you managed to watch the first one in the series, you are likely to search for the rest of Youtube.īesides the video, Appian ticks the rest of the checkboxes when it comes to using all the ingredients that go into making an inspiring about us page Snowflake uses a stronger typeface to highlight some crucial data points that the prospects will find interesting and also has internal links to important pages for users to review.Īppian’s page doesn’t have a lot of content, but it excels at the usage of the video placed on the page. The video at the top of the page has the founders discussing the company’s origins with a sense of humor, unlike any other B2B brand. Snowflake’s about us page does an excellent job at explaining the company’s origin story. 15 Best About Us Page Examples for Inspiration Don’t forget to include important links to internal pages to support your narrative and get the reader interested. Add Internal Links: This is something that most businesses overlook remember, you can’t possibly cover everything your company does on the about us page. Your value proposition is your pitch to prospect as to why you do the thing you do.Ħ. They usually miss mentioning why someone should care or how their work makes a difference. Showcase Value Proposition: While most organizations include who they are and what they do on the about us page. ![]() Add at least multiple CTAs, one above the fold and one below the fold, to ensure that the user sees it irrespective of whether they scroll to the bottom of the page.ĥ. Use a Call-to-Action: What action would you like the user to take when they visit your page? If you want the user to visit your current openings page or book a meeting with you? No matter what your objective, always add a call-to-action (CTA) to track the effectiveness of your page. Don’t forget to add some client logos as well to go with the testimonials.Ĥ. Testimonial either from employees or prospects can act as social proof that your company is making a real difference. Establish Trust: Consider a prospect is visiting your website for the first time, it would help if you share few testimonial videos to show some of the brands that work with you. Curate photographs from your employees to be showcased on the about us page.ģ. When you put a face to the name, it becomes easier for them to remember. They are interested in understanding what the company’s culture is like. Use Photographs: Remember that a large percentage of visitors to your site are also job seekers. It could be something as simple as founders narrating the story in a coffee shop or a series of stock videos with the founder’s voice-over.Ģ. Instead of using large blocks of text, try using a video to explain the story. Let’s say your goal is to talk about the company’s founding story. Narrate a Story: The page has to narrate a story in the most authentic way possible. Before we deep dive into some of the best about us page examples, let’s examine the ingredients that make a great about us page. If your about us page doesn’t convey this in few minutes, then you have basically lost your audience.īut more importantly, it is not stuffing all the information you want them to consume but sharing an authentic story that they will remember when they exit the page. It should quickly tell your audience who you are, what you do, and why someone should care. Your about us page is more like your elevator pitch to describe what your business does and why someone should care. So when we sat down to analyze the best about us page examples, it wasn’t easy to select the ones we like. Over the years, we have browsed through thousands of about us pages to understand what works and what doesn’t. Nearly 52% of visitors who visit your website for the first time are likely to check your about us page, as per a recent study by KoMarketing.
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